2023
MFA
Generated $500k in revenue with this product in 6 months. Creating all new fitness apps, integrating AI, to help users track better.
Fitness
Marketing
Problem & Client's Vision
We built a unified fitness platform that stands out by integrating tracking, community, events, and a marketplace-creating a seamless, all-in-one fitness ecosystem for users.®
Understanding founder's vision
Built an all-in-one platform for tracking progress, joining events, accessing meal plans, and exploring tailored workouts—delivering a seamless fitness experience in one place.
Created a dynamic space for fitness enthusiasts to connect, share journeys, and support each other through events, discussions, and collaborative challenges.
Simplified event discovery, booking, and participation, enabling users to seamlessly join in-person and virtual fitness experiences across various interests and locations.
Offered exclusive fitness events, premium content, and discounted memberships—making high-quality fitness more accessible and affordable for everyone.
Progress Tracker
Progress Tracker
To differentiate our progress tracking experience from competitors, I delved into the UX of the entire journey to identify opportunities for innovation and improvement.
The progress tracking page allows users to easily switch between dates to review past progress. It provides a detailed breakdown of diet, activity, sleep, and body measurements, with the flexibility to add more metrics. Users can quickly log their water intake with a single tap, receiving a pop-up displaying the amount consumed. The activity tracker highlights when users have been most active throughout the day, helping them determine the best times to work out. Additionally, progress insights offer personalized recommendations by identifying peak activity periods and suggesting optimal workout time ranges for improved fitness routines.
Events
Events
Transforming a Product into a Profitable Business
In-depth research on Michigan’s fitness events market to attract users and boost event participation.
The event page design enhances user experience by incorporating category tags that help users quickly identify and navigate to relevant sections. Comprehensive event details ensure users have all the necessary information, including timing, venue, and options to attend in person or watch live. Clear CTAs for registration and ticket purchases simplify the user journey. Tabs allow users to filter and select events based on preferences like virtual, meetup, or stage events. The design keeps things minimal by presenting only the most essential details, making it easy for users to discover and attend events seamlessly.
The Ecommerce Experience
The Ecommerce Experience
Elevating the Shopping Experience with Thoughtful Design
The shopping experience was optimized by introducing custom-made minimal illustrations for the category section, making navigation seamless. Discounts are displayed directly on product images, ensuring users see offers upfront. The cart icon remains hidden to maintain a clean UI but appears next to the wishlist when an item is added, creating a smooth interaction. The interface balances aesthetics with functionality, featuring intuitive filters, a wishlist, and an easy checkout process. These enhancements collectively create an engaging and efficient shopping journey, ensuring users can find, evaluate, and purchase products with minimal friction.
More Works
©2024
More Works
©2024
2023
MFA
Generated $500k in revenue with this product in 6 months. Creating all new fitness apps, integrating AI, to help users track better.
Fitness
Marketing
Problem & Client's Vision
We built a unified fitness platform that stands out by integrating tracking, community, events, and a marketplace-creating a seamless, all-in-one fitness ecosystem for users.®
Understanding founder's vision
Built an all-in-one platform for tracking progress, joining events, accessing meal plans, and exploring tailored workouts—delivering a seamless fitness experience in one place.
Created a dynamic space for fitness enthusiasts to connect, share journeys, and support each other through events, discussions, and collaborative challenges.
Simplified event discovery, booking, and participation, enabling users to seamlessly join in-person and virtual fitness experiences across various interests and locations.
Offered exclusive fitness events, premium content, and discounted memberships—making high-quality fitness more accessible and affordable for everyone.
Progress Tracker
To differentiate our progress tracking experience from competitors, I delved into the UX of the entire journey to identify opportunities for innovation and improvement.
The progress tracking page allows users to easily switch between dates to review past progress. It provides a detailed breakdown of diet, activity, sleep, and body measurements, with the flexibility to add more metrics. Users can quickly log their water intake with a single tap, receiving a pop-up displaying the amount consumed. The activity tracker highlights when users have been most active throughout the day, helping them determine the best times to work out. Additionally, progress insights offer personalized recommendations by identifying peak activity periods and suggesting optimal workout time ranges for improved fitness routines.
Events
Transforming a Product into a Profitable Business
In-depth research on Michigan’s fitness events market to attract users and boost event participation.
The event page design enhances user experience by incorporating category tags that help users quickly identify and navigate to relevant sections. Comprehensive event details ensure users have all the necessary information, including timing, venue, and options to attend in person or watch live. Clear CTAs for registration and ticket purchases simplify the user journey. Tabs allow users to filter and select events based on preferences like virtual, meetup, or stage events. The design keeps things minimal by presenting only the most essential details, making it easy for users to discover and attend events seamlessly.
The Ecommerce Experience
Elevating the Shopping Experience with Thoughtful Design
The shopping experience was optimized by introducing custom-made minimal illustrations for the category section, making navigation seamless. Discounts are displayed directly on product images, ensuring users see offers upfront. The cart icon remains hidden to maintain a clean UI but appears next to the wishlist when an item is added, creating a smooth interaction. The interface balances aesthetics with functionality, featuring intuitive filters, a wishlist, and an easy checkout process. These enhancements collectively create an engaging and efficient shopping journey, ensuring users can find, evaluate, and purchase products with minimal friction.
More Works
©2024
2023
MFA
Generated $500k in revenue with this product in 6 months. Creating all new fitness apps, integrating AI, to help users track better.
Fitness
Marketing
Problem & Client's Vision
We built a unified fitness platform that stands out by integrating tracking, community, events, and a marketplace-creating a seamless, all-in-one fitness ecosystem for users.®
Understanding founder's vision
Built an all-in-one platform for tracking progress, joining events, accessing meal plans, and exploring tailored workouts—delivering a seamless fitness experience in one place.
Created a dynamic space for fitness enthusiasts to connect, share journeys, and support each other through events, discussions, and collaborative challenges.
Simplified event discovery, booking, and participation, enabling users to seamlessly join in-person and virtual fitness experiences across various interests and locations.
Offered exclusive fitness events, premium content, and discounted memberships—making high-quality fitness more accessible and affordable for everyone.
Progress Tracker
To differentiate our progress tracking experience from competitors, I delved into the UX of the entire journey to identify opportunities for innovation and improvement.
The progress tracking page allows users to easily switch between dates to review past progress. It provides a detailed breakdown of diet, activity, sleep, and body measurements, with the flexibility to add more metrics. Users can quickly log their water intake with a single tap, receiving a pop-up displaying the amount consumed. The activity tracker highlights when users have been most active throughout the day, helping them determine the best times to work out. Additionally, progress insights offer personalized recommendations by identifying peak activity periods and suggesting optimal workout time ranges for improved fitness routines.
Events
Transforming a Product into a Profitable Business
In-depth research on Michigan’s fitness events market to attract users and boost event participation.
The event page design enhances user experience by incorporating category tags that help users quickly identify and navigate to relevant sections. Comprehensive event details ensure users have all the necessary information, including timing, venue, and options to attend in person or watch live. Clear CTAs for registration and ticket purchases simplify the user journey. Tabs allow users to filter and select events based on preferences like virtual, meetup, or stage events. The design keeps things minimal by presenting only the most essential details, making it easy for users to discover and attend events seamlessly.
The Ecommerce Experience
Elevating the Shopping Experience with Thoughtful Design
The shopping experience was optimized by introducing custom-made minimal illustrations for the category section, making navigation seamless. Discounts are displayed directly on product images, ensuring users see offers upfront. The cart icon remains hidden to maintain a clean UI but appears next to the wishlist when an item is added, creating a smooth interaction. The interface balances aesthetics with functionality, featuring intuitive filters, a wishlist, and an easy checkout process. These enhancements collectively create an engaging and efficient shopping journey, ensuring users can find, evaluate, and purchase products with minimal friction.
More Works
©2024